Marketing plans are a type of project plan that focuses specifically on your marketing strategy. The scope of your marketing plan will depend on its purpose. Consultants need a marketing plan with measurable, actionable KPIs. Visualizing these KPIs using charts or graphs will not only help clients understand your recommendations immediately but also help your marketing plan stand out.
Read our full guide to writing and creating a marketing plan. Click here for more marketing plan templates. Timeline infographics are one of the most popular types of templates that Venngage users create.
You can use a timeline infographic to provide an overview of events, to highlight important points in time, to show the stages in a process, and to reveal things that people may have missed. Some consultants may need to work with multiple teams at a company. Keeping everyone on the same page can be a time-consuming and frustrating challenge.
People love sharing timelines infographics on social media. By creating a timeline about a topic that interests your audience, you have the potential to spark some great engagement. For more templates, check out our timeline infographic guide. Mind maps are an essential type of visual for connecting ideas, showing relationships between parts, and breaking out concepts into smaller parts.
Typically, a mind map starts with a central idea, with supporting ideas branching out from it. But mind maps can get pretty complex. In most cases, a simple mind map is an effective one. Consultants can use mind maps to flesh out the components of a strategy, for example.
Strategies often have many moving parts. A mind map help clients or team members wrap their head around a new strategy. For example, you could use a mind map to plot out a product launch:. For more templates, check out our mind map guide. In many cases, consultants may need to justify their recommendations by backing up their claims.
If you want to gain the trust of your clients and get buy-in from the executive team, having some solid research to back up your ideas can make a huge difference. Generally, market research involves gathering information about the needs, problems and preferences of your target customers. Market research is extremely useful for developing customer personas more on that later , planning product updates, and developing your marketing plan.
Check out our guide to creating a competitor analysis report for more on that. Of course, how you present that information will also make a difference. You can use charts, infographics and diagrams to visualize data. But you should also use visuals to reflect the theme and goals within your market research report. Design choices like that will help reinforce your findings and lend to your credibility. Color is one of the most important elements of design, both aesthetically and practically.
You can use color to draw attention to particular points on a page. Pick a bold, bright color that contrasts with the background and use that color to highlight important data points and words.
For example, look at how pink and purple are used in the market research report below. The contrasting colors draw attention to the data on the chart and main conclusions from the research. If you want to get buy-in from your clients or business stakeholders for your business plan, your pitch needs to be convincing. A pitch deck provides an overview of your business plan.
But the mistake consultants can make is to try and pack as much information into a pitch deck as you would a business plan. One of the tenets of persuasive presentation design is to not clutter your slides with too much text. You business pitch deck should be a tool to help you tell a compelling narrative that gets your audience excited to work with you.
Design your slides to highlight the most important and convincing information. Need to create a business plan too? Our online drag and drop tool is perfect even for design newbies. We surveyed over keynote speakers , asking them what challenges they faced with designing their slide deck. There are a handful of ways you can strategically design your pitch decks to keep your audience engaged.
One way to prevent presentation monotony is to vary your slide layouts just like how you would vary your page layouts in a report. Alternate how you arrange the sections on your page. Switch up solid color background, split pages, and background photos.
Another way to keep your client engaged is to hook them with a problem , then reveal the answer. This helps create a narrative for your audience to follow—hopefully, one that will get them invested in your business plan. How did they set up the problem that their business solved? What types of numbers, quotes, and examples did they pick to include? Then, look for ways to enhance the approach they took using visuals. Check out our in-depth guide to creating a business pitch deck.
Maintaining an active social media presence , and a well thought out SEO strategy , can play a big role in keeping your audience engaged. Consultants can use social media to offer helpful tips, share client testimonials, celebrate holidays , and advertise events.
Not to mention, you can interact directly with your audience and show them who you are. Brand authenticity is more highly valued than ever. Just make sure to use the best image dimensions for the platform in question:. LinkedIn is a great place for consultants to connect with other people in your industry and to find new clients.
You can make yourself stand out as a an expert in your field by sharing relevant statistics, quotes and tips on your feed. If you want to share a resource like a white paper or a webinar, you can create an eye-catching visual to entice people to download the resource:. An important part of building your presence on LinkedIn is making sure your profile is up-to-date and on-brand. Check out these excellent LinkedIn profile tips that will help you get noticed by prospective clients.
Twitter is a fast-paced platform. That means the content you post on Twitter needs to be eye-catching, inspirational and conversational. For example, you could share an inspirational image to motivate potential and existing clients:. Twitter is also the place where conversations during live events happen.
Have some Twitter templates handy, so you can quickly plug in questions, quotes and tips will help you engage your niche. Facebook is also a great platform for sharing posts about causes you support an important part of establishing your brand :. Many people take to Instagram for inspiration. Instagram is a visual-first platform. That means the images you post need to have impact. Marketing Automation Proposal Template Proposal template for any marketing company recommending marketing automation.
Integrates with your favourite tools CRM Live search your contacts and sync your proposals with your opportunities. See the rest of the tools we integrate with See all integrations. Get Paid Faster with Instant Payments Integrate your Stripe account to immediately take a payment after your client has signed. They say 'strike while the iron is hot'. There's no better time to ask for the payment than seconds after they've signed your proposal.
Your questions, answered Common questions about plans, designs and security. Not to worry - all of our templates can be quickly adapted to suit your needs.
Can I edit your templates? Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Do you need my credit card number? Not for the free trial. Are my proposals secure? Yes, absolutely. Better Proposals uses bit SSL security to protect your account. A premium solution enables you to work with a sample proposal for consulting services or a sample quotation for consultancy services.
The ability to generate a consulting proposal sample PDF with custom information on the fly truly saves you time and money. Plus, a solution, like Proposable, gives you the chance to collaborate with your customers in a way that will amaze them and make you look incredibly competent in the process. You also position yourself better by using a polished look. Developing a custom solution can take too much time. The good news is that you do not have to reinvent the wheel every time you want to secure or retain business.
Instead, you can focus on your craft. Ultimately, your business stands to benefit by using a business proposal template , like the one available through Proposable. Not only can you use a pre-defined, yet customizable, high-quality design, you can also manage the proposal process under a single roof.
Skip the headache of having to work with a free business proposal template Word doc or free business consulting PowerPoint templates. Go with a premium option that allows you to work directly with customers through your business consulting templates to secure business sooner. A well-presented company tends to attract more success. A simple consulting proposal template with abundant features is key to transforming your client services unlike ever before.
An HR consultant is someone who helps companies recruit, hire, manage benefits, and retain employees. Almost any company can benefit from an HR consultant. However, event companies, small businesses, and retail stores may find themselves reaching out for assistance more than others. Since companies tend to have a duty of service to uphold, they are the right customers to have since they will likely buy from you again if you meet their expectations.
These elements allow you to demonstrate a polished look using a stunning and responsive HR consulting proposal. You can also elevate your results when working alongside a sample HR consulting services agreement so that you can model what other successful companies say to sell their services. Before you start the search for an HR consulting proposal template online, give Proposable a test drive first. Company] agrees to bring [Sender. Company] on board as a consultant for the periods specified within this marketing proposal.
While the duration of service may be extended if both parties agree, [Sender. Company] will plan to terminate service with [Client. Company] upon completion of the final deliverable unless otherwise specified. Upon signing, each party will have 48 hours to reconsider and nullify this agreement before payment is transferred and work begins in accordance with the above-listed dates. Company] A better marketing strategy for better sales. Company] Prepared by: [Sender. Marketing Consulting Proposal for [Client.
Independent Contractor 2. Fees 3. Expenses 4. Cover Letter Dear [Client. FirstName] , Thanks so much for taking the time to speak with us. Thanks for taking the time to consider our proposal! Sincerely, [Sender.
Executive Summary Based on our conversation with [Client. Our Solution: To remedy this, [Sender. Compare this information against [Client.
Review [Client. Compile existing data to create a marketing plan designed to resonate with [Client. Leverage social media and digital marketing techniques to influence brand recognition and engagement within overlooked brand demographics.
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